2010 年，陈家刚选择了中国经济奇迹的引擎产业房地产来发力，推出摄影新作《样板房》系列。他一口气跑了大江南北数十个高端楼盘，借景于各式样板房，再借助一拨专业演员为摆拍模特，虚构出一个个情景剧场景，从而拍得这批《样板房》照片。
样板房生存，是陈家刚重装上路，精心打造的一个深具反讽意味的视觉乌托邦。陈家刚以美女如云的个人化语境，在画面上捏造了一个又一个豪门恩怨的宏大叙事。美轮美奂的样板房凝聚了经济转型期中国式的财富人生梦想，也象征世俗社会成功学标杆上的一种身份地位。陈家刚的样板房只是一个造景的结果，活像戏剧舞台上、主题公园中的一个个人工打造的舞美布景，只适合有人来演戏，来体验，但却不适合居住。样板房中的狂欢场面，释放出一种真切的氛围，无声地介入、干预着公众的生存经验，又与公众的日常感受拉开距离。陈家刚画面中所充满的戏剧性因素，那种真与幻的瞬间转换、灵与肉的无尽挣扎，莫不淋漓尽致折射出中国转型期社会的精神病症。艺术家这种犀利的批判锋芒，使得所有真实的楼盘样板房转换为一种视觉化的语境资源，反而变得轻忽、飘渺起来。
策 展 人：顾振清
展览总监：孙永增
执行策展：戴卓群
策展助理：冯君威、蒋黎曦
媒体推广：陆倩倩
行政总监：孙永青、付春来
公共拓展：孙迪、刘畅
平面设计：林自场
主办：白盒子艺术馆
协办：东磊影像画廊、财讯传媒集团、IBF国际品牌联盟
鸣谢：绿影室
开幕酒会：2010年9月5日(星期日)下午4点
展览时间：2010年9月5日至2010年10月4日
开放时间：星期二至星期日10:00 - 18:00
展览地点：北京朝阳区酒仙桥路2号798艺术区白盒子艺术馆
联系方式：+86-10-59784800
更多信息请登录网站：www.798whitebox.com
DIAO YU TAI—CHEN JIAGANG'S SOLO EXHIBITION
In the year 2010, Chen Jiagang choosed Real Estate industry, the engine of China's economic miracle, to be his subject matter and launched a series of photography by the name Model Houses. He visited dozens of building all over the country and by borrowing the scenes from the various model houses, and through working with professional actors, he made up various dramatic scenes, and thus, get this series photography works, the Model Houses, finished.
The choice of model houses living shows the determination of Chen, which is that he is ready to restart on his way of creation by building meticulously an ironic visual utopia. By showing thousands of beautiful women on the picture, he fabricates great stories about rich and powerful families, about their love and resentment. The luxury model houses agglomerate Chinese wealth dreams during this economy transition time, and symbolise the identity and status of the successful model defined by the common customs of the society now. The model houses are like the artificial scenery in drama and theme parks, which are only suitable for people to perform on it, or to acquire experiences. However they are not suitable for dwelling. The scenes in model houses release a lifelike atmosphere of intervetion and interference of the public's daily experience. Chen's works are full of dramatic elements.They express the transition between truth and fake, unending struggle with soul and sex....all these reflect perfectly the mental disorder that occurred during this social transition of China. Artist's sharp criticism is making these real properties converted to a visualised context, and turned into something light and uncertain.
CURATOR:GU ZHENQING
EXHIBITION DIRECTOR: SUN YONGZENG
EXECUTIVE CURATOR:DAI ZHUOQUN
ASSISTANT CURATORS: FENG JUNWEI, JIANG LIXI
PUBLIC PROMOTION: LU QIANQIAN
ADMINISTRATIVE DIRECTORS: SUN YONGQING, FU CHUNLAI
PR ASSISTANTS:SUN DI, LIU CHANG
GRAPHIC DESIGNER：LIN ZICHANG
SPONSOR: WHITE BOX MUSEUM OF ART
CO-SPONSOR: ME PHOTO ART GALLERY，SEEC MEDIA GROUP LIMITED，
INTERNATIONAL BRAND FEDERATION
ACKNOWLEDGEMENT: GREEN VIEW CLUB
OPENING: 16:00, SUNDAY, 5th Sept. 2010
DATES: 5th Sept. - 4 th Oct. 2010
MUSEUM OPENING HOURS: 10:00- 18:00, TUESDAY- SUNDAY
VENUE: WHITE BOX MUSEUM OF ART, 798 ART DIST., No.2 JIUXIANQIAO ROAD, CHAOYANG DIST., BEIJING, CHINA
CONTACT US: +86-10-59784800
FOR MORE INFORMATION PLEASE VISIT OUR WEBSITE: www.798whitebox.com